Healthcare Branding

Construction of the new St. Joseph's Hospital, a $63 million hospital campus slated to replace the 63 year old original, began on On April 1st 2012. Peggy Sebastian, CEO of St. Joseph's Hospital, envisioned a "healing environment that [would provide] a high-quality, Franciscan patient experience", and Foppe Visual Communication was selected to help realize that vision. In the months that were to follow, Foppe Visual would create and install a full suite of on-brand products that would aim to aesthetically tie St. Joseph's identity to it's new home.


A Place of Healing

The new St. Joseph's Hospital campus, encompassing more than 125,000 square feet, would require a large mix of products including branded ADA-compliant wayfinding solutions, custom artwork installments, and an astounding mixed media donor wall that also houses a multimedia history kiosk. An important cornerstone of the project was to not only instill St. Joseph's new brand identity, but to also foster an environment that felt genuine and true to it's 63 year old predecessor. Many relics of the past can be found throughout the hospital, nested within visual elements designed and installed by Foppe Visual Communication.Despite an aggressive schedule to ensure St. Joseph's Hospital would be ready for the public by August of 2013, Foppe Visual was able to successfully collaborate with not only St. Joseph's Hospital, but also Korte & Luitjohan Contractors, Inc. and McCarthy Building Companies, Inc. to aid in the creation of a unique healing environment that seamlessly blended the campus' state of the art medical facilities with the surrounding countryside.

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Formerly known as Community Counseling Center of Northern Madison County new headquarters building necessitated a name change in 2011. Then again in 2016, they joined with a national mental health counseling firm known as Centerstone.  They again called upon our services to update their office space and environmental healthcare branding with their new name.  Centerstone serves more than 6,000 adults, children, couples and families each year and is nationally recognized as a leader in recovery. At Centerstone, recovery is a way of living a satisfying, hopeful and contributing life. The job included ada signage and directional signage.


From Here it all Changes

When Centerstone (formerly Wellspring and formerly Community Counseling Center) made the decision to update their brand identity in 2010, and again in 2016, they turned to Foppe Visual Communication for our expertise in the field of environmental branding. After a thorough consultation, it was understood that Centerstone wanted an environment that was instantly recognizable as a sanctuary of healing to anyone who passed through their doors. To accomplish this, Foppe Visual would be required to completely reimagine the brand identity of Centerstone, and successfully integrate that image into the spaces within their facility. Foppe Visual was instrumental in branding all phases of Centerstone’s new identity. Beginning with the creation of a new brandmark, Foppe Visual worked from the ground up to reinforce Centerstone’s message of healing throughout their new facility. All signage, recognition sites and special areas for children were specially designed by Foppe Visual to bring forth Centerstone’s mantra and core values. After 50 years as CCC, Centerstone’s new, fresh identity will flourish into the next millennium.

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