A term that is common in the industry for interior of large buildings. However, the larger the buildings, the larger the parking lot and/or campus which creates a demand for proper vehicle wayfinding signage. As in interiors wayinding signage, good wayfinding signs will help the visitor to navigate to their desired location without having to stop and ask someone for direction. Reducing stress on your brand experience as well as potential traffic issues.
wayfinding-post and panel-traffic-backlit-illuminated signs